TIME SQUARE, NYC BILLBOARDS

As part of the NFT.NYC 2024 international conference, my work #86 M & L was broadcast on multiple digital billboards in Times Square, including Times Square One, Midtown Financial, and Nasdaq screens.

This was my first time showing work in public space. No gallery, no white walls, just screens, movement, and people passing by. 

Displayed in one of the most visible public spaces in the world, the work reached a wide and diverse audience, far beyond the traditional exhibition format. This digital presentation marked my first public exhibition, placing the artwork directly into the flow of the city, among advertising, movement, and constant visual stimulation.

This moment marked the beginning of my path as an artist. It is where everything started for me.